Everyone Is An Expert

That’s the title of a great book, short -about 30 pages- but intense. And today we can find some controversy around it. But the reason why I’m talking about this book is other.

Maybe you’re thinking on your business on the web. And the ideas that come to your mind are mainly topics or things that you’ve seen elsewhere. I encourage you to have a look at this book, because I’m sure you’re an expert on something. Why don’t you take the advantadge and think on something new, original and innovative? Maybe it wont be successful but, at lesat, it will have been funny.

UPDATE (Feb. 12, 18.30): Another interesting document can be Advertising 2.0, wich refers to the changes in advertising due to the influence of social networks. Recommended.

(via Enrique Dans’ blog)